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Porsche Centre Preston Celebrates Second Anniversary


Porsche Centre Preston on Watery Lane in Preston has celebrated its second birthday.

Despite trading under intermittent Lockdown for many of the last 12 months, Porsche Centre Preston has enjoyed another successful year of national awards, community sponsorships, personal achievements and hi-tech investment. 

In April, the centre was ranked first throughout the country for all aspects of operation by Porsche GB. A personal note of congratulations from Porsche Cars GB managing director, Marcus Eckerman, acknowledged the team's hard work across all departments despite the added challenges of Covid-19.

The centre’s partnership with Moor Hall Restaurant with Rooms in Aughton, West Lancashire was acknowledged as the best in the country by Porsche GB. The criteria for the award focussed on collaborative innovation and creativity. Any of the 40 Porsche Centres in the UK with a commercial partnership were eligible to be considered for the award. 

New car sales manager, Howard Chamberlain, became one of the first 34 accredited managers to successfully complete the global Porsche Leadership and Management Programme.  The two-year programme included over 500 hours of learning and culminated in three dissertations about customer service and satisfaction. Now accredited, Howard is even better placed to respond to future trends and challenges within the Porsche dealer organisation and support his colleagues.

For Porsche Centre Preston centre principal Tom Fox said: “It would be easy to think that restricted opening during the pandemic would have slowed us down. But, if anything, the reverse is true. As a new centre, we have worked even harder to make our mark.

“We challenged staff to make a difference individually and as a team. The national recognition is a wonderful endorsement of their hard work. We embraced new technology and supported community initiatives and sports teams. The result is the best Porsche Centre operation in the UK in only our second full year of operation.

“We're grateful for the support of an ever-growing group of loyal customers in the North West. And we can’t wait to share more surprises and achievements in year three.”

The centre became the first Porsche Centre in the UK to install two new ultra-high speed charging points. Each Porsche CBX 150kW Turbo Charger takes only five minutes to give a Porsche Taycan enough power to travel 100km. Such is the high power charging available, the chargers have to be liquid cooled.

Local communities have benefited too. The Porsche Centre Preston agreement with Elite Performance Academy will help ambitious young local footballers to take their game to the next level. The professional coaching company will feature Porsche Centre Preston’s branding on all staff and player training wear. Over 70 players from the pre-academy age of six through professional level will wear the new kit.

Only last month, Porsche Centre Preston was revealed as the new sponsor of a Fylde Rugby Community Foundation initiative to encourage more young people to participate in the sport. A three year deal to sponsor the Foundation’s Rugby Pathway Programme was agreed. The support will help up to 25 young players each year, and 75 in total, to enjoy the benefits of rugby club membership.

Porsche Centre Preston opened in 2019. It was the best-attended launch in Bowker Motor Group history. The centre serves customers in the North West. The opening demonstrated a major investment in the Porsche business and the local region.

Please contact us on  01772 911 911  or email  info@porschepreston.co.uk  for any more information.