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Taycan Immersive Experience

Taycan Immersive Experience


On Thursday 23 January, we attended an exclusive event at Dock 10 Studios, Media City in Manchester, hosted by Porsche Cars Great Britain. The event was our first opportunity to see the new all-electric Taycan, and the car was presented against an incredible backdrop of a light and projection show.

Designers took inspiration from the car’s iconic silhouette as well as the graceful power of its performance, to create the immersive event which showcased the vehicle in a truly unique way. The experience began with a small exhibition which chronicled the origins of the new Taycan, before giving us a deeper look at how Porsche Motorsport is influencing the brand’s progression in e-mobility. We also got an exclusive behind the scenes look at how the Taycan is made.

The exhibition was followed by a bespoke light and projection art installation which aimed to bring the electrified soul of the Porsche Taycan to life. We then had the opportunity to admire the car’s sleek design and never-seen-before features for ourselves.

For more information or to register for updates on the new Taycan, please email info@porschepreston.co.uk , call 01772 911 911  or visit our Porsche Centre.